TVCC new Global Service launch

12 May 2017

On the 9th May 2017, Thames Valley Chamber of Commerce (TVCC) launched its new Global Service, including the Japan Desk services, at Ascot Racecourse.

 

Our MD Masako Eguchi-Bacon made an introduction to the Japanese market and how the Japan Desk can support UK companies.

Masako explained one of the recent trends in Japan, "More Japanese companies are becoming more open to new ideas and technologies from outside their own organisations and "open innovation" has become a popular buzzword."  In terms of the retail sector, Japanese consumers regard the UK products as " traditional and trendy" and are willing to try out new products.  

 

After her talk, many questions and comments were raised, which showed a strong interest in the Japanese market.